

With video conferencing and virtual tours, agents can still offer great customer service even if they’re not physically with a client. However, agents need to be able to support customers who can’t (or prefer not to) travel to physically view properties. Some clients may live close by and can view all properties in person. Real estate agents deal with a mix of homebuyers, which means quality customer service will look different depending on the situation. Making sure that the digital experience feels personal and is intuitive is now part of the customer service strategy for many online-focused lenders. JD Power rated Rocket Mortgage as having the highest customer satisfaction and notes that digital tools supported by live personal services is an especially important combination for younger customers. With more homebuyers moving their buying process online, it’s important for all real estate professionals to offer excellent customer service, even if you’re not interacting face-to-face with a client.įor lenders and title agents, this means investing in tools that will give buyers a seamless digital experience - from loan pre-approval through the closing.

Customer service is king (especially online) This saves real estate agents (and their clients) considerable time that would be spent at an in-person closing, provides a convenient signing experience, and improves transaction quality. That means signers can participate from anywhere with an internet connection.

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For real estate agents, in particular, eClosings can allow for a quicker turnaround for closings, equating to a quicker turnaround for receiving a commission.įully-digital closings can be facilitated by using eClosing software like the Notarize SM platform, which enables all aspects of the mortgage closing, including notarizations, to occur completely online. Lenders and homebuyers alike have increasingly switched to eClosings for their convenience and efficiency.

The silver lining is that eClosings have a lot of long-lasting benefits that go well beyond social distancing. The pandemic accelerated the use of fully-digital closings (eClosings) when social distancing made it difficult to close in person. Nonbanks demonstrate their expertise in meeting consumer expectations of speed, flexibility, and digital customer experience This is something real estate agents can facilitate by embracing processes that deliver the same level of service. They typically offer more online services, and as they are completely focused on mortgage lending, their websites and apps are more intuitive for homebuyers- as opposed to big bank websites that have layers of other offerings. As opposed to traditional big banks, these nonbank lenders can be easier to work with because they offer a faster path to mortgages, are open to more customers, and are often more digitally savvy in how they work with customers. Nonbank mortgage lenders like Guaranteed Rate continue to win new customers. It’s important for real estate agents to be aware of trends in the mortgage industry and how they might affect homebuyer experiences and expectations. What is changing, however, is how people buy homes, including what kinds of mortgages they choose, who they work with, and how they close. However, experts agree that it’s unlikely that the housing market will drastically change with respect to demand. After the housing boom of 2021, many people wonder if there is a crash in front of us, especially with rising inflation.
